Digital Transformation of Toko Madi MSME's: Improving Business in the Digital Era

Abstract

MSMEs, which stands for Micro, Small, Medium Enterprises, have a number of problems, including the lack  of  use  of  technology  in  business  development  and  obstacles  in  accessing  market  information. Digital transformation allows MSMEs to utilize technology indeveloping their businesses, increasing operational  efficiency  and  better  accessing  market  information.  This  research  aims  to  utilize  digital transformation in entrepreneurship in the digital era and its application in the business development of Toko Madi. This research uses a mobile application development approach to create a digital platform for MSMEs "Toko Madi." This application includes a login page, profile settings, item catalog, purchase history, and management features for shop owners, such as stock management, shipping, and sales data. It is hoped that the results of this research can increase the income of "Toko Madi" MSMEs by enabling them to reach customers outside the city and take advantage of the benefits of digital transformation. This digital transformation includes the process of digitizing the business, utilizing mobile applications, and  using  analytical  tools  to  increase  efficiency,  productivity,  and  innovation.  In  conclusion,  digital transformation is an important step for MSMEs in facing challenges and competing in an increasingly competitive  global  market.  With  this  mobile  application, MSMEs  can  increase their  online  presence, manage their business better, and adapt to dynamic changes in the digital era.