Pengaruh Employer Branding Terhadap Retensi Talenta di Industri Startup (Studi Kasus Kabupaten Tulungagung)
DOI:
https://doi.org/10.51747/ecobuss.v13i2.2365Abstract
The development of the startup industry in Indonesia presents new challenges in human resource management, especially in retaining top talent amid high job mobility. In Tulungagung Regency, the growth of MSMEs and economic turnover has encouraged the emergence of various startups. However, they face the challenge of high employee turnover. One strategy that can be used to improve talent retention is through the development of strong employer branding. This study aims to analyze the influence of employer branding on talent retention in the startup industry in Tulungagung Regency. The method used is a quantitative approach with data collection through questionnaires distributed to startup employees in the Tulungagung Regency area. The data was analyzed using linear regression to determine the influence of various dimensions of employer branding on talent retention to continue working at the company. The results of the study show that there is an influence of employer branding on talent retention in the startup industry in Tulungagung Regency. These findings are expected to form the basis for more effective HR management strategies in the startup environment.
References
[1] S. Y. Yosepha and F. W. Baroto, “Peran Strategi Manajemen Talenta dalam Meningkatkan Retensi Karyawan Milenial: Kajian Literatur Kualitatif,” Humanis, vol. 4, no. 2, pp. 744–758, 2024.
[2] M. Fauziah, M. Anasrulloh, M. A. S. W. Hastuti, E. M. Putra, and D. Chaniago, “Transformational Leadership Relationship , Work Environment , Job Satisfaction Motivation , and Hospital Employee Performance,” vol. 41, no. 2022, pp. 482–493, 2025.
[3] Olivia Olivia, V. Tanza, V. Debataraja, and F. Simanjorang, “Bagaimana Manajamen Talenta Mempengaruhi Retensi Karyawan: Studi Literatur,” J. Manuhara Pus. Penelit. Ilmu Manaj. dan Bisnis, vol. 2, no. 1, pp. 230–242, 2024, doi: 10.61132/manuhara.v2i1.459.
[4] S. Agustina and M. Anasrulloh, “UTILITY: Jurnal Ilmiah Pendidikan dan Ekonomi PENGARUH DIGITAL MARKETING DAN DISKON TERHADAP IMPULSIVE BUYING MELALUI MARKETPLACE SHOPEE PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI,” Util. J. Ilm. Pendidik. dan Ekon., vol. 8, no. 2, pp. 214–226, 2024, [Online]. Available: http://journal.unuha.ac.id/index.php/utility
[5] D. A. Hasibuan and M. Anasrulloh, “The Effect of Service Quality and Facilities on Customer Satisfaction at Panjerejo,” J. Manaj. Mutu Pendidik., vol. 12, no. 2, pp. 50–63, 2024, doi: 10.23960/jmmp.v12.i2.2024.30687.
[6] L. Eger, M. Mičík, M. Gangur, and P. Řehoř, “Employer branding: Exploring attractiveness dimensions in a multicultural context. [Employer branding: explorando las dimensiones de atractivo en un contexto multicultural],” Technol. Econ. Dev. Econ., vol. 25, no. 3, pp. 519–541, 2019.
[7] M. I. G. Lintang, V. P. K. Lengkong, and M. D. B. Walangitan, “Pengaruh Talent Management Dan Organizational Commitment Terhadap Retensi Karyawan Pada Pt.Bumi Karsa Wilayah Tondano,” J. EMBA, vol. 12, no. 01, pp. 397–405, 2024.
[8] P. W. Evrina and P. Wulansari, “Pengaruh Employer Branding Dan Reputasi Organisasi Terhadap Intention To Apply Pada Generasi Z,” J. Ilm. Manajemen, Ekon. Akunt., vol. 7, no. 2, pp. 603–619, 2023, doi: 10.31955/mea.v7i2.3045.
[9] A. S. Setyawan and M. D. Ambarwati, “Pengaruh Employee Branding terhadap Peran Karyawan dalam Membangun Loyalitas dan Reputasi Perusahaan,” Media Huk. Indones., vol. 2, no. 4, pp. 996–1000, 2024.
[10] I. R. Hermanto and N. Maulana, “RANCANGAN STRATEGI EMPLOYER BRANDING PT XYZ,” J. Teknol. dan Manaj. Sist. Ind., vol. 3, no. 2, 2024, doi: 10.56071/jtmsi.v3i2.934.
[11] M. Anasrulloh and M. A. S. W. Hastuti, “Millennials ’ Preferences in Marketplace Buying,” in Proceeding International Conference on Digital Education and Social Science 2024, 2024, no. December, pp. 318–323.
[12] H. A. Rahmawati, “Pengaruh Manajement Talenta Terhadap Kinerja Karyawan Melalui Retensi Karyawan Pada Pd. BPR Bank Daerah Lamongan,” J. Ilmu Manaj., vol. 7, no. 2, pp. 419–429, 2019.
