PEMBERDAYAAN UMKM MELALUI PELATIHAN PERILAKU ORGANISASI UNTUK MENINGKATKAN KINERJA USAHA DI DESA KEPULUNGAN, KECAMATAN GEMPOL, KABUPATEN PASURUAN

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a sector that plays a vital role in driving economic growth and job creation. However, some MSMEs in Kepulungan Village, Gempol District, Pasuruan Regency still face various obstacles in business management, particularly those related to organizational behavior, such as low work discipline, ineffective communication, weak teamwork, and limited business leadership skills. These conditions have the potential to hinder improved business performance and sustainability. This Community Service (PKM) activity aims to improve the understanding and ability of MSMEs in applying the principles of organizational behavior to support improved business performance. The activity partners are MSMEs in Kepulungan Village, Gempol District, Pasuruan Regency. The methods used include field observation, needs analysis, training, interactive discussions, case studies, and activity evaluation. The results of the activity indicate that participants gained an increased understanding of work discipline, effective communication, motivation, leadership, and teamwork in business management. In addition, participants demonstrated a positive attitude and commitment to applying the material they have learned in their daily business activities. These findings indicate that organizational behavior training can be an effective MSME empowerment strategy in increasing human resource capacity and supporting more sustainable business development. The results of this community service program are important as a model for strengthening MSMEs based on organizational behavior development in Kepulungan Village, Gempol District, Pasuruan Regency.

Keywords: MSMEs, Organizational Behavior, Business Performance