SOSIALISASI FINTECH LENDING BAGI UMKM DI KELURAHAN GAMER KOTA PEKALONGAN

Abstract

Limited capital is a barrier for MSMEs in Gamer Village, Pekalongan City, to expand their businesses. The complex procedures for borrowing funds from banks or other financial institutions contribute to low interest and motivation for MSMEs to obtain funding. Fintech lending is available as a capital solution for MSMEs. However, many MSMEs still do not know and understand the mechanisms and procedures for applying for loans through fintech lending. Therefore, this fintech lending socialization aims to increase MSMEs' understanding of financial technology-based loans in Gamer Village, Pekalongan City. The socialization also highlights the advantages and disadvantages of using fintech lending facilities. This socialization was attended by 20 MSMEs in Gamer Village, Pekalongan City. The socialization activity was carried out in four sessions: an initial participant identification session, a socialization session, a question and answer session, and an evaluation session. The results of the socialization showed an increase in participant understanding. Prior to the socialization, only 20% of the total participants understood fintech lending. However, after the socialization, the number of participants who understood fintech lending increased to 85%.

Keywords: peer to peer lending, financial digitalization, financial technology